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HomeBrand DNA
BRAND DNA

Brand DNA

An Eastern ruyi lock at its heart — safeguarding family assets, carrying value across generations.

Company ProfileOur PhilosophyOur EcosystemBrand DNA
Preferred Legacy Capital Limited

Standard lockup · Legacy Gold mark × Trust Blue wordmark

Asset Management · Family Office

II · THE WORDMARK

Beneath PLCL,
a carrying arc.

The wordmark is built on the initials PLCL, set in a classic serif for steadiness. A Legacy Gold arc sits beneath it like a horizon holding up the letterforms — carrying family trust across generations.

III · MULTIPLE MEANINGS FOR PLCL

Four letters,
four promises.

P

Protection

保護

Safeguarding capital, privacy and the continuity of family interests

L

Legacy

傳承

Building structures that endure across generations

C

Client-oriented

客戶

Portfolios tailored to each client's needs rather than led by product

L

Long-lasting

永續

Wealth planning that starts from the premise of lasting assets

V · THE COLOURS

Legacy Gold × Trust Blue

Legacy Gold傳承金

HEX
#B8A077
PANTONE
871 C
CMYK
0 · 15 · 35 · 30
RGB
184 · 160 · 119

Trust Blue信任藍

HEX
#0A3C6D
PANTONE
2955 C
CMYK
90 · 45 · 0 · 55
RGB
10 · 60 · 109

※ Brand mark signed off in draft 2026-07; applications continue to be rolled out.